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Mainstreaming: Building Grassroots Balance

Our history of involvement in #EU digital outreach and policy meetings has made one thing starkly clear, our #openweb is deeply entangled in the process of #mainstreaming, a messy, often co-optive dynamic where grassroots voices are softened, diluted, and redirected into bureaucracy, then in the end they are simply #blocked. Yes, while there is value in taking part, it's also a wake-up call.

The push to shape digital paths from above is strong. But without active grassroots alternatives, […]

https://hamishcampbell.com/mainstreaming-building-grassroots-balance/

The key takeaway of the current #mainstreaming is that we must actively build alternative structures—not just critique the existing mess. Way late, but better than never https://hamishcampbell.com/way-late-but-better-than-never/

#climatechaos requires radical work https://hamishcampbell.com/addressing-climatechaos-requires-a-radical-approach/ This applies to changing most #mainstreaming institutions and people, so we are left with “challenge” as the safe path.

The concept of #mainstreaming refers to the process where dominant ideologies and practices become the accepted norm, marginalizing alternative perspectives. Grassroots in Tech Communities: Challenges and Paths https://hamishcampbell.com/grassroots-in-tech-communities-challenges-and-paths/

It should be painfully obvious by now that all the current #mainstreaming paths have failed. Whether we look at politics, technology, media, or activism, the same patterns emerge, co-option, stagnation, and eventual collapse under their own mess and self-destructive contradictions. The Failure of #Mainstreaming – What Comes Next? https://hamishcampbell.com/the-failure-of-mainstreaming-what-comes-next/

The Failure of #Mainstreaming – What Comes Next?

It should be painfully obvious by now that all the current #mainstreaming paths have failed. Whether we look at politics, technology, media, or activism, the same patterns emerge, co-option, stagnation, and eventual collapse under their own mess and contradictions.

The valid question isn’t whether mainstreaming has failed, it has. The real question is: What do we do about it? This applies just as much to our efforts to reboot the #openweb as it does to broader struggles in the "real […]

https://hamishcampbell.com/the-failure-of-mainstreaming-what-comes-next/

It should be easy to see that all that the current #mainstreaming is failed.

The valid question is what to do about this, it's just as relevant in our #openweb reboot as it is outside in the real world

https://hamishcampbell.com/?s=mainstreaming

The development of #IndymediaBack

The reboot of #Indymedia (#IndymediaBack) is about reclaiming grassroots, open, and radical media infrastructure outside of the control of corporate platforms and #dotcons. However, the development side has stalled due to the same issues that have stalled other #openweb projects, lack of sustained coder engagement, resistance in centralized funding, and the dominance of closed silos.

The challenge is building tech that works for activists, not just developers. The original Indymedia relied on early open-source tools. This means moving beyond tech-fetishist projects that scratch a developer’s itch while ignoring real-world community.

A trust-based federated publishing network is the goal. The #OMN (Open Media Network) framework already outlines how to create syndicated media flows using #4opens. The stalled dev site at http://unite.openworlds.info needs committed developers who care about media as a movement, not just a tech experiment.

Without serious investment in #DIY, people-friendly, open-source alternatives, activists will remain trapped inside the #mainstreaming of social media platforms. The question is: can we finally push through the #geekproblem and make this happen?

The current #mainstreaming paths are dependent on capitalist structures, when looking at this critically, it reveals itself as a #deathcult, with the embodiment of unrestrained growth and consumption that runs counter to meaningful solution to #climatechange. Capital will continue on its path, indifferent to the ruins it leaves https://hamishcampbell.com/capital-will-continue-on-its-path-indifferent-to-the-ruins-it-leaves/

"No real commitment from “allies”, the move to the #openweb was ignored by the #mainstreaming left who stay on the #dotcons…The liberal crowd loves theory, but often won’t do the hard work of actually shifting paradigms, this leaves in place structural hostility to #DIYCulture, PEOPLE ARE SO TRAINED TO CONSUME RATHER THAN CREATE & MAINTAIN that even the “alternative” spaces get stuck replicating the same individualist consumption patterns."
From: @eliasulrich
https://hachyderm.io/@eliasulrich/114245314539691549

The #mainstreaming mess

The #mainstreaming project is visibly failing. Worse, it is set to catastrophically fail over the next 30 years as #climatechaos escalates. The signs are everywhere: environmental collapse, political instability, and the hollow nature of mainstream culture. Yet, large parts of liberal society continue to bow to the #deathcult, a path of power, greed, and control over life, community, and sustainability. The end result we can now clearly see is the rule of big, dumb, ugly men with guns, a […]

https://hamishcampbell.com/the-mainstreaming-mess/

By leveraging common hashtags and syndication through #activertypub and #OMN, we create a resilient and impactful story that brings “native” ideologies into the #mainstreaming paths. The Importance of Words and Ideology https://hamishcampbell.com/the-importance-of-words-and-ideology/

Struggling for a Real Alternative

For the last 5 years conversations have been about, the #Fediverse, #Web3 and more recently the pushing of #mainstreaming into the #openweb native path. But despite this, the #fediverse is still a notable outlier in the digital landscape. This is in part because unlike the dominant tech trends, which emerge from Silicon Valley and the cross-Atlantic #dotcons agenda, the #fediverse is rooted in European ideals of decentralization, federation, and digital autonomy, it's a "native" #openweb […]

https://hamishcampbell.com/struggling-for-a-real-alternative/

The #dotcons #mainstreaming internet is designed to pacify and extract, we need to build for resistance and renewal #KISS path is native #openweb. The Fediverse is a step https://hamishcampbell.com/the-fediverse-is-a-step/

I am going back to watch all the videos from #ATmosphereConf its more interesting than the first flows of toots. it's our #mainstreaming alt crew trying to make their tech stacks work for the #openweb, It's interesting to see them looking back, as much as pushing forward. It's kinda composting, in as far as their flow goes.

https://www.youtube.com/watch?v=pCS4WTKqkAo

The media’s obsession with Trump’s spectacle over substance. The focus on his contradictory statements plays right into the current #mainstreaming path, keeping the news cycle spinning around noise (words) instead of his actual policies and actions, signal.

The #KISS media’s role is exposing the real consequences of his administration:

Who is profiting?
Who is suffering?
What institutions are being gutted?
What laws and policies are being enacted or dismantled?

They fail by chasing every outrageous soundbite, the journalists bury the real story, that the new #mainstreaming are looting the remains of the old system while distracting everyone with mess, smoke and mirrors. The progressive majority, instead of reacting to this nonsense, needs to focus on real accountability and then action.

It's not about what they say, it's about what they do.

Journalism https://hamishcampbell.com/journalism/

This is a key point that often gets misunderstood. #Mainstreaming isn’t inherently good or bad—it depends on who is influencing whom. Why the Fediverse Needs a Connection Between Mainstreaming and Grassroots https://hamishcampbell.com/why-the-fediverse-needs-a-connection-between-mainstreaming-and-grassroots/

We live in an era of dead ideologies, post-modernism and neoliberalism have collapsed under their contradictions, yet their social and technological messes persist. To avoid being consumed by this wreckage, we need to build "bounded" projects, ones with clear boundaries that resist the pull of #mainstreaming liberalism and reactionary right-wing ideologies.